You, a visitor, customer or both of wayandfarer.com, we care about your overall experience with WAY&FARER and this includes how we handle your information and data.

We only capture and use the data and information that helps us to operate a great online store, blog and informational website. We operate morally and with good intentions when it comes to your privacy. We don’t sell any data or information and only ever share details that are required, such as your name and delivery details to those that need it to despatch and deliver any products that you’ve ordered from the WAY&FARER Shop.

We’ve provided a whole heap of details below in our Privacy Policy to explain to your all about the information that’s collected from you, when you visit any part of wayandfarer.com or make a purchase from our online store. However, if you have any concerns, want to talk further with us via email or would like our phone number or postal address, please contact us here or send an email to Guy at admin@wayandfarer.com.

WAY AND FARER abide by and operate under Australian Digital Privacy Laws, Australian Consumer Laws and Australian Fair Trading Laws, and, as we operate in the European Union through our French registration (FR 934 343 286), we also abide by the EU General Data Protection Regulation (GDPR) and applicable French data protection law. In-fact, we follow all relevant Australian Laws & Regulations and global internet and digital privacy regulations, or at least we try our absolute best to do so. Although we regularly research for updates to any relevant legislation, regulations or ethical expectations and update or Terms and Conditions when and where required, if there’s anything that you think isn’t quite right, please contact us and we’ll look into it right away, & as mentioned above, the same goes if you would like to discuss any of this or anything else further.

WAY AND FARER PRIVACY POLICY

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.wayandfarer.com (“the WAY AND FARER Website”).

WHO WE ARE. WAY AND FARER™ (ABN 74 425 075 078, Grampians, Victoria, Australia; French business number FR 934 343 286, Liglet, France) is the data controller responsible for your personal information under this Privacy Policy. You can reach us at admin@wayandfarer.com.

PERSONAL INFORMATION THAT WE COLLECT

When you visit the WAY AND FARER Website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the WAY AND FARER Website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the WAY AND FARER Website, and information about how you interact with the WAY AND FARER Website. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

– “Log files” track actions occurring on the WAY AND FARER Website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

– “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the WAY AND FARER Website.

Some of these technologies (such as core log files needed to keep the Website secure and working) are strictly necessary and do not require your consent. Others — including analytics cookies and advertising pixels — are not strictly necessary, and where EU law requires it, we only set them after you have given your consent through the cookie banner/consent tool on our Website. You can change or withdraw your consent at any time through that tool or your browser settings.

Additionally when you make a purchase or attempt to make a purchase through the WAY AND FARER Website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers , email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION

We use the Order Information that we collect generally to fulfill any orders placed through the WAY AND FARER Website (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

– Communicate with you;

– Screen our orders for potential risk or fraud; and

– When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the WAY AND FARER Website, and to assess the success of our marketing and advertising campaigns).

Our legal basis for these uses is: performance of our contract with you (processing and delivering your order); our legitimate interests in running, securing and improving the Website and preventing fraud; compliance with our legal obligations (for example, tax and accounting record-keeping); and, where required, your consent (for example, for marketing communications and non-essential analytics or advertising cookies). You can withdraw consent at any time by contacting us or using the cookie tool referenced above, without affecting the lawfulness of processing carried out before you did so.

SHARING YOUR PERSONAL INFORMATION

We do not sell any information about you. We don’t share any of your Order Information, including your name, email address and shipping address with anyone that isn’t involved in the despatch and delivery of your order. We only capture and use the information that helps us to successfully run wayandfarer.com and by no means profit from sharing any information about you. We only want to operate a great online store, blog and information website with no interest in doing things along the lines of collecting and selling your data or information.

We do share your Personal Information with third parties to help us use your Personal Information, as described above. We use WordPress and WooCommere with multiple Web Based Applications and Third Party Plugins to power our online store and operate the entire website. We also use Google Analytics and other analytical software to help us understand how our customers use the WAY AND FARER Website — you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. If you have any issues or concern with any of the above and would like to make contact with the business owners to discuss, please email Guy at admin@wayandfarer.com.

Some of these providers are located, or process data, outside the European Economic Area — including in Australia and the United States. Australia does not currently hold a European Commission adequacy decision, so where we transfer EU personal data to Australia (for our own order fulfilment and administration) or rely on providers based in the US, we put in place an appropriate safeguard recognised under the GDPR, such as the European Commission’s Standard Contractual Clauses, or rely on the provider’s own recognised safeguard (for example, Google’s and Stripe’s standard contractual clauses). You can request details of the relevant safeguard by contacting us at admin@wayandfarer.com.

Finally, we may also share your Personal Information to comply with applicable Australian laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

If you are located in the EU, we ask for your consent through a cookie banner before setting any non-essential analytics or advertising cookie, in line with applicable e-Privacy and GDPR requirements. You can accept, reject, or change your cookie preferences at any time using that tool.

You can opt out of targeted advertising by using the links below:

– Facebook: https://www.facebook.com/settings/?tab=ads

– Google: https://www.google.com/settings/ads/anonymous

– Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter the WAY AND FARER Website’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are located in the EU, you have the right to: access the personal information we hold about you; have inaccurate information corrected; have your information deleted (“right to be forgotten”); restrict how we use your information; object to our use of your information, including for direct marketing; receive a copy of your information in a portable format; and withdraw consent at any time where we rely on consent. You also have the right to lodge a complaint with your national data protection supervisory authority — for example, the CNIL in France (www.cnil.fr) — or with the supervisory authority in your own EU country of residence.

If you are located in Australia, you have equivalent rights under the Australian Privacy Principles to access and correct the personal information we hold about you, and to make a complaint. If you are unhappy with how we have handled your complaint, you may refer it to the Office of the Australian Information Commissioner (OAIC, www.oaic.gov.au).

To exercise any of these rights, please contact us using the details below.

Please note that we are processing your information in order to fulfil contracts we might have with you (for example, when you make an order through the WAY AND FARER Website), or otherwise to pursue our legitimate business interests listed above, or with your consent where applicable.

As described in the Sharing Your Personal Information section above, some of your information may be transferred to, or accessed from, Australia and the United States by us and our service providers, with appropriate safeguards in place.

DATA BREACH NOTIFICATION

If we become aware of a data breach involving your personal information that is likely to result in serious harm, we will notify affected individuals and, where required, the Office of the Australian Information Commissioner, in line with the Notifiable Data Breaches scheme under the Australian Privacy Act. Where required under the GDPR, we will also notify the relevant EU supervisory authority and affected EU individuals.

DATA RETENTION

When you place an order through the WAY AND FARER Website, we will maintain your Order Information for as long as is necessary to fulfil the purposes described in this policy, including complying with our legal, tax and accounting obligations (for example, this may require us to keep order and invoice records for around 5 years under Australian tax law, or around 10 years under French accounting law, depending on where the order relates to). Outside of these legal retention requirements, you may ask us to delete your information at any time, and we will do so unless we are required or entitled by law to keep it.

THIS PRIVACY POLICY IS SUBJECT TO CHANGE

We do update this Privacy Policy from time-to-time, so it’s a good idea to come back and look for updates. We’ll update this policy when it’s required or at our own closing, for example, changes to our practices or for other operational, legal or regulatory reasons.

If you’re in a rush, please just get in contact with us and we can explain any changes to you.

GETTING IN CONTACT US

If you don’t understand any of this, it doesn’t sound right to you, you have any questions, want to talk further with us for any reason or would like a phone number or postal address of ours, please contact us here or email Guy at admin@wayandfarer.com.